After having successfully designed the new SourceForge Logo and branding, The Graphic Order was commissioned to revamp the SourceForge website. The proposition was to incorporate the new branding and simply the site, helping users focus on their software needs.
Three key paths were determined, Creating, Finding and Distributing software. Eye-catching icons were designed to height the three paths and catch the users attention and prompt them to consider what they are looking for.
The result is more meaningful content and experience for the user, focusing on what the user requires and hiding irrelevant content.
Overall visual simplicity was achieved with a consistent predictable grid. A neutral color pallet was selected as not to compete with other software offerings, simultaneously staying inline with brushed metal textures.
For better or worse, not all projects always make it live. As you can see in this case SourceForge.net took a different approach in the end.