Premium fragrance brand Air Aroma launched its new fragrance range in June 2011. The pure essential oil fragrances use only the best ingredients, created exclusively from 100% natural plant extracts.

Consisting of 38 different fragrances our goal was to each fragrance its own unique identity. Clean and simple typography together with 38 elegantly detailed icons were designed. Each icon visually represents a particular fragrance within the range, ensuring customers recognise individual fragrances on the shelf at a glance.

See the full range on the Air Aroma website.